For years we have been encouraging economic development organizations to pay more attention to measuring the effectiveness of their web site investment.  The old adage "if you can't measure it, you can't manage it" comes to mind.

Development Results, LLC was created to provide metrics and other benchmarks for assessing the effectiveness of economic development marketing campaigns.  Principals This e-mail address is being protected from spambots. You need JavaScript enabled to view it and This e-mail address is being protected from spambots. You need JavaScript enabled to view it combine their expertise in marketing and economic development to give ED professionals measurable marketing intelligence to manage their strategic and technological approaches to web design, prospecting and outreach.

Services include:

Comprehensive web site statistics geared to the needs of ED sites Monthly reports in a board ready format sent directly to your inbox Key statistics important in theeconomic development process (notice the funnel!) Marketing performance measurement Customized research to meet your marketing needs Benchmarks to show how your site performs relative to the nation's ED sites

An annual subscription to the monthly Development Results web site tracking service is part of the web site review package from ED Solutions. Contact Us if you would like to subscribe independent of a review, or to discuss how Development Results might provide you with the ED marketing intelligence that would make a difference for your organization.